Personal budgeting and finance management apps
Consumer apps hired to track accounts and spending, manage household budgets, debt, savings, net worth, and financial goals, excluding shared-expense splitters, subscription-only trackers, investment-only platforms, and business accounting software.
Market overview
Current public scale, saved demand evidence, monetisation, and competitive authority. Missing coverage is kept separate from zero.
Public products153 | Organic visits / mo33,050,138 est. | Median visits / mo4 est. |
Saved-keyword searches / mo40,849,460 | Median CPC$3.88 | Charging share of known88.2% |
Median published starting price$6.67 | Top-three traffic share99.6% | |
Distinct saved keywords300 | Median Domain Rank8.7 | Median referring domains32 |
Traffic coverage 153 of 153 productsObservation date unavailable | Saved keyword coverage 300 keywords across 6 of 153 products273 positive-CPC keywordsObserved Sep 13, 2026 | Monetisation coverage 34 of 153 confirmed · 30 charging21 numeric starting pricesObserved Sep 10, 2026 |
Authority coverage Domain Rank 151 of 153Referring domains 153 of 153Observation date unavailable | ||
Estimated traffic trend
A fixed cohort keeps the same current public products in every month, so coverage changes do not appear as market growth.
Each point sums third-party estimated monthly organic visits for the same 1 products. Latest source observation Sep 16, 2026.